Built by an operator who distributes the products, trains the clinicians, and runs the agency. Not a generalist shop that added a medical vertical.
Overview
We Started In Regenerative Medicine, Not In Marketing.
Regen Portal is a regenerative medicine marketing agency, and the order those words happened in matters. The regenerative medicine came first. The marketing came second, when practices started asking for help and could not find anyone who understood what they were allowed to say.
Our founder, Oscar Tellez, has spent 15+ years inside this field. He distributes biologics, devices and birth tissue products to clinics. He helps build and deliver the training that clinicians, researchers and practice owners attend. He founded Regen Portal in 2022 to do the third thing: help those same practices grow. Three sides of one industry, run by one operator.
That background is the whole argument. We are not a general agency that added a medical vertical. We work with regenerative medicine clinics, cash-based practices, manufacturers, distributors and physicians moving away from insurance dependence. That is the only market we serve.
15+ Years Inside
Compliance As Strategy
The Gap
What A Generalist Agency Misses In This Field.
Most agencies are competent. They are just competent at a different job. The playbook that works for a dentist or a med spa assumes a short decision, an insurance backstop and a claim you are free to make. None of those hold here.
Cell and tissue based products marketed directly to consumers are largely not approved by the FDA for those uses. That single fact removes the strongest tool a normal agency reaches for, which is a results claim. Everything downstream has to be rebuilt, and most agencies find that out on your account.
They Write Claims You Cannot Make
The first draft promises relief, repair or a cure. It reads well and it is not available to you. Rewriting it after legal review costs a launch window.
They Optimise For A Decision That Takes Weeks
A cash-pay patient researches for weeks and spends thousands. An agency tuned for same-day conversion measures the wrong moment and reports the wrong win.
They Do Not Know Which Rules Apply
FDA, FTC, HIPAA, state law and platform policy all touch this marketing, and they do not say the same thing. Missing one is how an ad account gets pulled.
They Sell Traffic Before The Offer Is Clear
Sending more people at unclear positioning does not fix the positioning. It just raises the cost of finding out.
They Cannot Speak To A Clinician
When the physician asks whether the copy is defensible, the account manager has to go and ask someone. That gap slows every approval in the engagement.
They Hand You Off
Sold by one person, run by another, reported by a third. Nobody in the chain has ever sat in a regenerative medicine practice.
Three Sides Of One Industry.
Most agencies learn a client’s industry from the client. We arrived already inside it, and we are still in it, which is a different thing from having once worked in healthcare.
That matters on ordinary days more than dramatic ones. It is why a first conversation starts with your service lines and what you are allowed to say about them, and why nobody on our side needs the science explained twice.
01.
Distribution
Biologics, devices, birth tissue products and equipment, supplied to clinics and providers across the field alongside vetted vendors. We know what you are actually putting in your patients.
02.
Clinical Education
Webinars, online courses and hands-on workshops built and delivered for clinicians, researchers and practice owners worldwide. Teaching the science keeps us honest about it.
03.
The Agency
Founded in 2022, after watching too many practices with strong clinical work stall under partners who did not understand the field. Built as the agency those practices should have been able to hire the first time.
04.
The Room
Hundreds of practices and over 200 doctors reached across distribution, training and marketing. The pattern recognition comes from volume, not from a case study deck.
What We Do
Every Service, And What It Is Actually For.
Website Development
A site built to convert a researched buyer rather than win a design award. Website development for practices whose site fights every other channel.
Search Engine Optimization
Visibility on terms you can answer honestly and still defend a year from now. SEO for regenerative medicine practices patients cannot currently find.
Content Creation
Articles, service pages and email written for a research process measured in weeks. Content creation that serves search and the sales conversation at once.
Social Media Management
A steady presence for the patient checking you out before they call. Social media management for a practice that cannot post like a normal local business.
Paid Advertising
Patients sooner than organic reaches them, in a category platforms scrutinise harder than most. Paid advertising written to clear review.
Branding
Positioning, message and identity that match the care you deliver. Branding for practices that look smaller online than they are in the room.
Marketing Compliance
The claims, ads and review requests a regulator would read first, checked before they run. Marketing compliance handled as strategy, not as cleanup.
Practice Consulting
Pricing, offer design, the move to cash-pay and the numbers that show whether it worked. Practice consulting for the decisions underneath the tactics.
AI and Ops Consulting
Response time, follow-up and after-hours coverage, because most practices lose the money after the lead. AI sales and ops consulting built around your staff.
How We Operate
What Working With Us Is Actually Like.
Six commitments, and they are the ones clients hold us to rather than the ones that sound good on a slide. Each is a thing you can check inside the first month.
Compliance runs through all of them. We treat it as the price of admission rather than the finish line, which is a deliberate position: the FTC’s endorsement guides and HHS guidance on marketing under HIPAA set the floor, and the interesting work starts above it. We are a marketing agency and not a law firm, so your counsel signs off on anything that carries legal weight.
Transparency
You see what we are doing and why. No black-box strategy, no report designed to be hard to argue with. What is working, what is not, and where the money went.
One Team That Answers
One team that knows your practice, reachable directly. No ticket queue, no handoff from the person who sold it to a person who has not read it.
Compliance Built In
Claim language screened before it ships rather than after a letter arrives. It is right the first time is faster than rewriting a campaign mid-flight.
Numbers Tied To Revenue
Consultations booked and patients treated, not impressions. If a metric cannot be connected to the practice earning money, it does not lead the report.
One Client Per Market
We do not take two competing practices in the same market. The position we build for you is not the one we hand somebody down the road.
Long-Term Focus
Systems that compound year over year, not a spike that disappears the moment spend pauses. We will say so when a tactic buys a quarter and costs a year.
How An Engagement Actually Starts.
The same four steps every time, whether the engagement is one service or all nine. The first one is free and you keep it regardless of what happens next.
01.
Audit
We review the site, the search footprint, the ad accounts and the claim language, then walk you through what we found. You keep the findings whether or not you hire us.
02.
Plan
Scope, sequence and spend, written down. Which service leads, what it is meant to move, and what we expect to be true in ninety days.
03.
Build
The work ships in the order the plan sets, foundation before traffic. Claim language is screened before anything goes live.
04.
Review
A standing review against the numbers in the plan. When something is not working we say so early, in plain language, and change it.
Common Questions
Questions Practice Owners Ask Us First.
The audit is our starting point and it is free. We review your site, your search visibility, your ad accounts and your claim language, then walk you through what we found and what we would do about it. You keep that whether or not you hire us.
The quote comes after, once scope is clear. We do not publish prices, because a single-service engagement and a full build are not the same number and pretending otherwise wastes your time. Scope is set in discovery.
Yes. Clinics, cash-based practices, manufacturers, distributors and providers inside regenerative medicine. That is the whole client list.
It is a deliberate limit. The value we bring is pattern recognition from one field, and it thins out the moment we start taking work outside it.
We came from this industry rather than arriving at it. Our founder distributes the products, helps train the clinicians and runs the agency, which means the science, the rules and the business get considered together instead of in sequence.
The practical difference shows up in approvals. Nobody on our side needs the therapy explained, and claim language is screened before it ships rather than after.
Yes, and it is one of the most common reasons practices call. The work covers positioning, pricing, patient communication and the marketing that brings cash-pay patients in, in that order.
It is a sequencing problem more than a marketing problem. Our practice consulting engagement covers the business decisions, and the marketing follows once they are made.
One team that knows your practice, and you can reach them directly. No ticket system, no handoff from the person who sold the engagement to a person who has not read it.
As part of the strategy rather than a review at the end. Claim language is screened before it ships, and we work from primary sources: FDA guidance on cellular and gene therapy products, the FTC's endorsement guides, and HHS guidance on marketing under HIPAA.
We are a marketing agency, not a law firm. We will tell you where the risk sits and rewrite around it, and your counsel makes the call on anything that carries legal weight. Our marketing compliance service covers this as standalone work.
No, and be careful with anyone who does. Nobody controls a search engine's results or how many people decide to spend five figures on an elective therapy this quarter.
What we commit to is the work, the sequence, the reporting and telling you early when something is not moving. That is a more useful promise than a number somebody made up.
It depends on what we start with. Paid media and conversion fixes move within weeks. Search and content compound over months, and in this field they usually take longer than in a general local market, because the terms are specialised and the claim ceiling limits what you can write.
The plan says what we expect to be true at ninety days so there is something concrete to hold the work against.
WHY REGEN PORTAL
15+ Years Inside This Industry, Not Outside It.
15+ Years Inside
Compliance As Strategy
When your name is attached to every client, you do not cut corners. That is the short version of why this agency exists and why it stays inside one field.
If you want to hear how we think before you talk to us, Oscar publishes on the Regen Portal YouTube channel, including conversations with people working in the field. It is the easiest way to find out whether we are the right fit before anyone talks money.
15+ years spent in regenerative medicine rather than advising it from a distance. Distribution, clinical training and the agency, run by the same operator.
Regenerative medicine only, and one client per market. The strategy we build for you is not the one we hand a competitor down the road.
The claim ceiling is treated as a constraint to design around, not an obstacle to argue with. It is also the reason our clients rarely get surprised.
The site, the content, the accounts and the documentation belong to the practice. They keep working if the engagement ends.