SEO for Regenerative Medicine, Built Around What You Can Say.
SEO, or search engine optimization, is how people find you when they search. We do it only for regenerative medicine, and it starts with consulting. First we look at what you really offer, and what the rules let you say about it.
Overview
SEO Starts With What You Really Offer.
Let’s say you want Italian food tonight. What’s the first thing we do? We grab our phones, right? And we type “Italian food near me.” Your buyers do the same, but they type different words. A patient types a treatment and a city. A clinic owner types a product name and “supplier,” and that’s how a manufacturer or distributor gets found. So before we write a page, we sit down with you. We learn what you really offer, and which of those words the rules let you use.
Consulting Before Keywords
Claim Screened Terms
Why It Leaks
Why You Don't Show Up When They Search.
It’s almost never the algorithm. Businesses in this field lose in search for the same few reasons, and every one can be fixed. The pages are thin, nobody signed them, and they sound like everyone else’s. Then come the rules. They limit what you can claim about most of these products. So the exact words a patient types are often words you can’t build a page around.
Your Service Pages Are Thin
One paragraph per treatment or product, a stock photo and a form. Google has nothing to rank, and a careful buyer has nothing to trust.
Claims Nobody Checked
Some pages make claims you can’t back up. Others hedge until they say nothing at all. Both lose, and the first kind can draw a warning letter.
Nothing Behind The Money Pages
Your money pages are the ones that bring in calls, and most have nothing under them. Google looks for a site that covers a subject fully, and one thin page rarely does.
A Map Listing Nobody Updates
Your Google listing is the box with your hours, reviews and map pin. Most clinics fill it in once and forget it, but the map is where people choose.
Nobody Signs The Page
Google holds health pages to a higher bar. Yours has no named doctor, no credentials and no sources, so nobody seems to stand behind it.
Google Can't Read Your Site
The crawler is the program Google sends to read your site. Yours hits slow pages, copied location pages and whole sections Google never saved.
Four Workstreams, Always In This Order.
This is the order we run on every SEO job, and it never changes. Technical comes first, because nothing else counts if Google can’t read your pages. We judge speed by a public Google standard called Core Web Vitals, not by opinion. Then come the pages, then local, which means showing up on the map. Links and mentions come last. All of it points at one number: real inquiries.
01.
Technical Foundation
We check that Google can reach, read and save every page, on a phone and at speed. It's dull work, but it decides whether the rest counts.
02.
Pages That Answer First
Each treatment or product page gets rebuilt around a term we screened first. It answers in the first two lines, with a named person behind it.
03.
Local And Your Google Listing
We set your category, services, hours, photos and reviews, and match your name and address across the web. Then we build the location pages that hold it up.
04.
Links And Mentions
Links and mentions from sites that already cover this field. It's slower than the shortcuts, but buying links to rank breaks Google's spam rules.
What We Do
What You Get, In Plain Terms.
A Fix List, Not A Report
Every technical problem goes on one list, in the order to fix it. Your developer can act on every line.
A Keyword Map You Can Defend
A keyword map ties each search you can answer honestly to the one page that owns it. Every term gets checked for claim risk before anyone writes.
Service Pages That Earn The Call
Each treatment or product page answers its own headline and holds up when someone checks. Then it gives a careful reader a reason to call.
Pages For The Long Decision
These treatments cost $500 to $15,000 or more, so people often take months to decide. You get pages for that stretch: how a treatment is done, who tends to be a candidate and how cost comes up.
A Listing That Stays Current
When people ask Google about a clinic near them, the answer can use its listing and reviews. So we keep yours fresh, with the right category, each service and new photos.
Locations That Don't Compete
Each location gets its own page and its own listing. Your own pages stop fighting each other for the same spot on the map.
Reviews Asked For The Right Way
Reviews come in week after week, and never for a reward. Our replies give nothing away, because a kind reply can still show that someone is a patient.
Mentions Worth Having
Mentions from sources with a real audience in this field. We build them slowly, so there's nothing you have to disown a year from now.
A Report That Leads With Inquiries
Rankings are in it, and so is how often you showed up. But it leads with real inquiries, because that's the number you can spend.
The Hard Truth
Where A General SEO Agency Goes Wrong.
A general SEO agency runs the same plan for a roofer, a dentist and you. It doesn’t know your doctors or the science. It doesn’t know the rules, and it doesn’t even know to look for them. So it chases the biggest keywords, copies one page from city to city and sends a report full of traffic. The phone doesn’t ring. Now it wants to sell you AI search, too. Here’s where it goes wrong, and how we fix it.
They Stuff Keywords Into Pages
They cram the same search term into every line until nobody wants to read it. Keyword stuffing is on Google’s spam list. We write one clear answer per page, for a person first.
They Swap The City Name
They write one page, copy it for every city and change the name. Google’s spam rules warn against near-copy pages like that. Each of your locations gets a real page, with real local detail.
They Write Claims You Can't Make
They pick terms that hint at a result or at FDA approval, because they don’t know the rules. That claim can end up quoted in a warning letter, with your name on it, not theirs. We screen every term before anyone writes a word.
Their Reports Are All Traffic
Their report is full of visits from people who were never going to call. It looks busy and pays nothing. Ours leads with real inquiries: the calls and forms that came from search.
They Sell AI Search As A Product
They rename SEO as GEO or AEO, or charge you for a special AI file. Google says you don’t need special AI markup, a special file or pages chopped up for machines. We build what Google’s own guide says does well: original pages with a real point of view.
They Can't Talk To Your Doctors
They don’t have the science background, so they rewrite the page everyone else already wrote. AI can only repeat what’s been published. We sit down with your doctors and write what only your team sees every day.
Four Steps, Starting With An Audit.
Four steps, always in this order. You apply first, and the audit costs you nothing. You approve the order of work before anything starts. The domain, hosting, analytics and Google listing stay yours the whole way. Your doctors or medical team sign off on anything that touches a medical claim, because that call was never ours to make. So what does it cost? It depends on your site, your locations and how crowded your market is. We don’t publish prices, and we work it out in the diagnostic.
01.
Audit
For businesses that apply, it's at no cost. From the outside, we read your site the way Google does. We check your speed, your map listing and the searches you should own. Then we go over it with you, and it's yours to keep either way.
02.
Diagnostic
If it's a fit, you open the books with us. We look at sales numbers, follow-up, staff, systems and pricing, then write the plan and what we expect at ninety days.
03.
Build
Technical fixes come first, because everything else sits on top of them. Then come the pages already close to the top, new pages, local work and slow links. Every claim is screened before it goes live.
04.
Review
We track rankings, the map, searches for your name and real inquiries on a set schedule. Pages that aren't working get rewritten or retired, and you hear it from us early.
Straight Answers
What Owners Ask Us About SEO.
You start by applying. For businesses that apply, the first step is an SEO audit at no cost. We take about five clients a year, so we both want a clear look before anyone commits. We read your site, compare it to the searches you should own and check your Google listing. You keep what we find, either way.
If it's a fit, the diagnostic comes next, where you open the books with us. After that, the cost depends on your market, your site and how many locations you run. If we're full, our online courses are coming soon. Email hello@regenportal.com with "courses" in the subject line to hear when they open.
Plan in quarters, not weeks. Google can pick up a technical fix the next time it reads the page. The map often moves sooner than the rest. Competitive treatment terms take months of steady work, and often longer here than in a normal local market. Your plan spells out what we expect by day ninety, so you can hold us to it. We won't promise a spot or a date, because nobody controls Google.
Some, if they're written the right way. Terms that hint at a result or at FDA approval are off the table. They put your site and ad accounts at risk. Terms that just teach are usually fine, and that's where a patient doing research starts. We won't suggest a term or page that would create an implied FDA claim. A page title can carry one your writing never makes. When there's a safe version, we show you the difference. When there isn't, we say so and don't build it. We're not a law firm, so your own legal counsel makes the final call. Our marketing compliance work goes deeper.
No. Google says llms.txt isn't needed, and it won't change how you show up in its search. You don't need special AI markup, or pages chopped up for machines, either. Google's own guide says what does well in AI answers is original content with a real point of view. So answer first, cover the subject in depth and put a named expert behind it. AI answers can quote a page that covers a subject well, even when it sits lower. If an agency sells you an AI package, ask them to show you where it does anything.
No. Launch is the easiest time to set things up right: the structure, the tech side and the links between your own pages. Fixing it later means redoing pages that have already started to rank. If the site isn't live yet, plan the website development and the SEO together, and you only build it once.
Usually yes, for a reason that's specific to this field. Google's ad policy doesn't allow ads that promote stem cell therapy or PRP, with a few narrow exceptions like purely educational ads. Other health ad rules are strict too, and accounts do get shut off. So paid traffic on its own is a single point of failure. Search takes longer to build, but a policy change doesn't switch it off overnight. We plan paid advertising and search together, so they don't fight each other.
Less than most owners expect. You approve anything with medical language in it, and you give us account access now and then. When we need clinical or product detail for a page, we ask for a short call. That detail is what makes your pages different, because nobody else can write it. It's also the part AI can't copy.
Yes, in how it's built. Each location needs its own Google listing and its own page, or your locations compete with each other on the same map. Each page needs real local detail, not a copy with the city name swapped. The rules stay the same, and the work multiplies.
You get it once a month by email, with a short video of us going through it, so you hear the thinking. It covers your numbers from Analytics and from Search Console, Google's own report on how your site shows up. We also track how often AI answers name you, in three ways. Google's AI performance report counts how often you appear, but not the clicks. An outside tracker and our own tests of your buyers' questions cover the rest. When an AI answer sits on top, fewer people click. Rank still matters. But more and more, what counts is whether the answer names you.
WHY REGEN PORTAL
We Learned This Field From Inside It.
Here Since 2015
One Per Market
A keyword tool will happily point you at searches you’re not allowed to build a page around. It doesn’t know the rules, and neither does an agency that works for every kind of business. Our founder, Oscar Tellez, has been in this industry since 2015. Our co-founder has been in marketing just as long. So the claim talk happens while we build your keyword map, not after a page has to come down. And we choose who we work with. It’s a yes when you’re actively growing, coachable and want it done right and compliant, and we have room.
We only work in regenerative medicine. We know how cash-pay patients look things up, and how a practice looks for a supplier. We also know which searches turn into a phone call, because we came from this field.
We don't run SEO for two competing businesses in the same market. A clinic gets its major city to itself, and a distributor gets its type of product. We take one manufacturer, lab, stem cell bank or financing company a year. The keyword map we build for you stays yours.
Every term gets screened before it reaches the plan. Your doctors or medical team sign off on anything that touches a medical claim. Reviews follow the rules too. The FTC expects you to say when someone was paid, or treated at no charge, in exchange for a review.
The domain, the hosting, the analytics, the listing and every page we write are yours. It all stays that way if things ever change with us or any other agency.
Search takes months to build, but you're never locked in for them. You pay month to month, with no annual commitment and no buyout. Thirty days notice in writing ends it, and every account, page and file stays in your name. We still put the work in a written agreement, since both sides need one. It spells out the work and doesn't trap you.
We sign a business associate agreement, or BAA, as standard. If you fall under HIPAA, you need one with any vendor that handles patient data. Everyone who works under us signs one too, and we keep a written process for breach notices. Our insurance covers cyber and AI, plus errors and omissions. Why does this matter for SEO? Forms, tracking pixels and ad platforms can see patient data before anyone calls it a record. That's often where a breach comes in, not the medical record.
Apply, And We'll Show You What Google Sees.
Apply To Work With Us.
We take about five clients a year, and only one per market. Tell us about your business and what you want to grow, and we’ll follow up.
If it’s a fit, we start with an audit of everything we can see from the outside. It’s at no cost for businesses that apply, and you keep the findings either way.
Asking about our online courses or a one-off consultation? Use the same form and pick it from the list.