Regenerative Medicine Consulting Comes First.
Making the move to cash pay, or ready to grow it? We sort out the treatments you provide or the products you sell, your prices and follow-up before a dollar goes to marketing. Doctors, clinics, manufacturers, labs and even med spas all start here.
Overview
Get The Soil Ready Before You Plant.
Almost every business that calls us wants more leads. What we found is that most of them have a business problem first, not a marketing problem. Our founder, Oscar Tellez, thinks of it like a garden: your business is the soil, and the marketing is the seed. Plant good seed in bad soil and you just lose the seed. So we get the soil ready first, meaning what you offer, what you charge and how you follow up. Then we plant.
What We Find
It Looks Fine Until You Open The Books.
A lot of regen businesses look fine from the outside, with a nice site and good reviews. Then you open the books, and the numbers tell a different story. The price is off, the follow-up stops, and nobody knows which service pays. More marketing won’t fix any of that, because it just brings more people into the same problems. These are the ones we find most often.
You push five services at once, with the same stock phrases as everyone else. When nothing sets you apart, price is all a buyer has left to compare.
You copied the price from the business down the road. But that number was built on their costs and their mistakes, not on what your work is worth.
One voicemail, and then nothing. A choice this big takes more than one call, and a lot of leads never get a second one.
Dropping brochures at nearby offices is not a referral plan. Doctors send patients to people they trust, and that trust takes a plan to earn.
Sales by service, closed consults and where buyers came from all sit in different places. So the monthly meeting turns into an argument, not a decision.
Your schedule, your consult and your front desk script were all built for insurance. Cash pay means the patient pays you directly, and that is a different sale.
The Four Areas Our Consulting Covers.
We cover the same four areas every time, in the same order, because each one needs the one before it. First is what you’re known for, and which treatments or products lead. A price without that turns into a price fight you can’t win. Then comes pricing, plus the move to cash pay for clinics. Then referrals and follow-up, and the numbers come last.
01.
What You're Known For
Which treatment or product leads, which ones back it up, and which ones stop getting airtime. One clear message beats five that compete.
02.
Pricing And The Cash-Pay Move
What a consult, a treatment or a product should cost, and how your team says the number. For clinics, it also sets the order for moving off insurance.
03.
Referrals And Follow-Up
Which doctors to reach first, and what to bring them. Then follow-up that stays with a lead for months, and keeps the referrals coming.
04.
The Numbers
A short scorecard each month. It shows the few numbers tied to money: what closes, where leads come from, and who stays.
What We Do
What You Walk Away With.
Prices, treatments or products, referral sources and today's numbers, all in one place. Most owners have never seen theirs laid out like that.
One clear sentence on what your business does and who it serves. It holds up when a buyer compares you with three others.
Your lead treatment or product gets the spotlight, and the rest back it up. Anything that takes more time than it gives back steps aside.
What you charge and why, built from what the work costs you to deliver. Then one way to explain it, so the answer stays the same no matter who picks up.
For clinics moving off insurance: pricing first, then your staff, then referral sources, then the market. The order is what keeps the move steady.
A plan for every lead after the first call, built for a choice that can take months. No lead gets one try and then silence.
Who to approach first, what to bring them, and what you send back after the visit. Built to earn trust, not to drop off brochures.
The few numbers tied to revenue, all together on one page. A bad month shows up within weeks, not at year end.
The strategy, the scripts and the scorecard, written down and in your name. It stays with you, whatever happens next.
The Hard Truth
Why General Consultants And Agencies Get This Backwards.
A general business consultant is trained to tighten an insurance practice. More visits, cleaner billing, a fuller schedule. Very little of that carries over to cash pay. A general agency is worse. It skips this step and sells you traffic before the offer is clear. Neither one knows the FDA or FTC rules, or even knows to look. More traffic on a broken offer just gets you a bigger broken offer. Here’s where each one falls short, and what we do about it.
A general agency pays for clicks to an offer nobody understands, at a price nobody can explain. We fix the offer and the price first. Then every click has somewhere to go.
A general consultant builds for lots of visits paid by insurance. Cash pay means fewer patients who pay you directly, and that is a rebuild, not a tweak. We plan for the business you’re moving to.
A patient can take six months to a year to commit to a high-end treatment. A general agency drops the lead after a week or two. We build follow-up that lasts as long as the decision does.
They promise results, the way they would for a dentist. That kind of claim can draw an FDA warning letter, and it has your name on it, not theirs. We build your message around who you serve and how you work, not results.
A general consultant leaves a thick report and walks away. Nobody on your team knows what to do on Monday. We write the plan with your staff, then stay and tune it as you grow.
Most general shops check the rules last, if at all. We build FDA, FTC and state rules into the plan, and your own legal counsel makes the final call.
How A Consulting Engagement Runs.
There are four steps, and they always run in this order: the audit, the diagnostic, the plan and the review. You can run part of the diagnostic on yourself today. Let’s say someone asks about one of your treatments or products on a Friday night. Who calls them back, and how fast? When they ask about price, what does your staff say? And if they don’t book, does anyone follow up? If you had to stop and think about any of those, that’s where we start. Cost depends on what you need, so we don’t post a price list.
01.
Audit
Apply, and we start here at no cost. We check what's public, like your site, your search results, your ads, your reviews and your claims. Then you get the full walkthrough, and it's yours to keep either way.
02.
Diagnostic
If it's a fit, you open the books with us: sales numbers, follow-up, staff, systems and pricing. We rank what's holding you back by what it costs you. Sometimes the honest answer is that the model works, and marketing is what's missing.
03.
The Plan
A written plan that puts every change in order, from what you're known for and pricing to referrals and the scorecard. It says what we expect at ninety days. Then the marketing goes on top.
04.
Review
We come back to see what held, what drifted and what the numbers say. Then we tune it as you grow, because every plan needs changes once it meets a real schedule.
Common Questions
Consulting Questions Owners Ask Us.
What is the difference between the audit and the diagnostic?
The audit looks at you from the outside, and the diagnostic looks from the inside. The audit is at no cost, and only for businesses that apply to work with us. We check only what’s public, with no login: your site, search results, ads, reviews and claims. Then we go over it with you, good and bad, and it’s yours to keep either way.
If it’s a fit, we move to the diagnostic. That’s where you open the books with us, so we see your sales numbers, follow-up, staff, systems and pricing. What the work costs from there depends on what you need.
Is this the same as your AI sales and ops consulting?
No. This work is about the business itself: what you’re known for, your pricing, your referrals and your numbers. AI and ops consulting is its own service, and our co-founder runs it. It covers what happens to a new lead once the strategy is right. That means fast follow-up, help after hours and training for your team. Most businesses need this work first, because AI can’t fix a price nobody can explain.
How is this different from hiring a marketing agency?
A marketing agency promotes the business you have today. Consulting asks if that business is built right in the first place. Most agencies skip that question and go straight to ads, and we do it the other way around. If the model works and the only gap is that nobody can find you, we’ll tell you so. Then the marketing comes next, and every service we offer is built on top of this work.
Can you help us move from insurance to cash-pay?
Yes, and it’s the most common reason clinics call us. We start with the treatments you provide and what you want to be known for. Then comes pricing, and the price talk your staff will have. Then we plan when to tell your referral sources, and how follow-up works for a decision that takes months. We go in that order, so nobody on your team has to explain a change they don’t understand yet.
How long does an engagement take?
It depends on the scope. A focused project on pricing or what you’re known for moves faster. A full move off insurance takes months, because each step has to be in place before the next one starts. We map the timeline after the diagnostic, and the plan says what we expect at ninety days. We won’t promise a date we don’t control. And we work month to month, so you’re never locked in.
Do we own the strategy and the materials afterwards?
Yes. The strategy, the pricing model, the price scripts, the referral plan and the scorecard all belong to you. So does every account, page and file, in your name from day one. None of it stops working if things change between us.
Our staff handle the price question badly. Is that covered?
Yes, and it’s one of the first things we fix. Let’s say a buyer calls and asks what it costs. If every person on your team gives a different answer, it sounds like nobody believes in the value, right? So everyone learns one way to explain cost, including who says the number and when. When a treatment costs $500 to $15,000 or more, how you say the price matters.
Who do you take on, and what if we are not a fit yet?
We say yes to owners who are actively growing and coachable, who want it done right and compliant, when we have room. Coachable means you listen, push back with a reason, and then act. We pass when price is the only question, or you want a quick fix. We also pass if you won’t do the work, or want claims we won’t write.
Full, or not a fit yet? One-off Zoom consultations are open, with referrals first and everyone else paying up front. Our online courses are coming soon, and they cover everything we do day to day. The Oscar Tellez Podcast and our blog cost nothing.
How do we know it's working, and how often will we hear from you?
Once a month, by email, with a short video where we walk you through it. We measure against the numbers this work set out to move, and which ones depends on what the diagnostic found. A business with a pricing problem and one with a lead problem aren’t measured the same way. So we agree on the numbers before the work starts. If a number stalls, we flag it early and change course.
WHY REGEN PORTAL
In The Field Since 2015, Not Outside Looking In.
A cash-pay treatment here can cost $500 to $15,000 or more. At the high end, a patient can take six months to a year to save up and commit. The FDA and some state laws also set how far your claims can go. A general consultant trained on insurance volume hasn’t planned for any of that. Oscar Tellez, our founder, has been in this industry since 2015. A lot of the physicians we talk to say the same thing: we have a thinking problem, not a product problem. So we start with the thinking: what you’re known for and what you charge. The campaign comes later.
Built From Inside The Industry
We’ve been in this industry since 2015, and we teach marketing to it every day. That keeps us honest and current on new rules and warning letters. So the advice already plans for cash-pay buyers, long decisions and limits on what you can claim.
One Market, One Client
Starting in 2026, it’s about five clients a year. We never take two competing businesses in one market, so what we build for you stays yours.
Strategy Before Spend
If the model is the problem, we fix the model first. Paying for traffic to an offer nobody gets is the fastest way we know to lose a year. Fix it first, so every dollar you spend on marketing has a chance to earn its keep.
You Own Everything
The strategy, the pricing model, the scripts and the scorecard are yours. So is every account, page and file. They keep working after our part is done.
No Long-Term Contract
Consulting runs month to month. You’re never locked into a year, there’s no buyout, and thirty days notice in writing ends it. Every account, page and file stays in your name the whole time. We still sign a written agreement, since both sides need one. It’s there to spell out the work, and it won’t keep you in.
Insured, And Under A BAA
The diagnostic takes us into your systems, and a business associate agreement, or BAA, is standard with us. A vendor needs one before it can touch patient data, if HIPAA covers you. Anyone working under us signs one as well, and we keep a written breach-notice plan behind it. We also carry insurance for cyber, AI, and errors and omissions. Why does that matter? The weak spot is often the marketing tools, not the medical record. A form, a tracking pixel or an ad site can see patient data long before anyone treats it as a record.
Apply, And We Fix The Business Before The Ads.
Apply To Work With Us.
We take about five clients a year, and only one per market. Tell us about your business and what you want to grow, and we’ll follow up.
If it’s a fit, we start with an audit of everything we can see from the outside. It’s at no cost for businesses that apply, and you keep the findings either way.
Asking about our online courses or a one-off consultation? Use the same form and pick it from the list.