What should you charge for PRP injections? I won’t hand you a number, because the right one comes out of your own cost of delivery and where your practice sits in its market. What I can give you is the method. Add up what one visit costs you, and then write down one price conversation your whole team holds.
TLDR: There’s no single right number to charge for PRP injections, and a number from outside your practice is a guess. Most practices pull the price from three places, and I see it go wrong two ways. So start with your own cost of delivery, line by line, and then keep the price page true and clear, with no outcome tied to the price. I’ll show you the six cost lines to add up and the one price conversation I’d put in writing for the whole team.
Important Note
This article is for educational purposes only and does not constitute legal, medical, or regulatory advice. Marketing strategies discussed should be reviewed by qualified legal counsel before implementation, particularly regarding FDA, FTC, and state-specific advertising regulations. Regen Portal is a marketing and consulting company, not a law firm.
Most practices set consult and series prices from three inputs: what competitors post, what ChatGPT suggests, and what the supplier recommends. Read that list again. Is your own practice anywhere on it?
So, what should I charge for PRP injections? That’s the question in the title, and I’m not going to answer it with a number. PRP is platelet rich plasma. I’ve worked with it since 2016, and I still don’t know your costs.
So I’ll give you the method instead. Where the usual number goes wrong, and then the lines I’d add up before I’d set one.
The Short Answer on What to Charge for PRP Injections
There’s no single right number. What you charge for PRP injections should come out of two things: what one visit costs your practice to deliver, and where you want to sit in your market. Nobody outside your practice knows both.
When somebody asks me what something should cost, my answer is the same every time. It depends on what they need. And I know that’s not the answer you came here for.
But think about what a number from me would be. I don’t know what your kit costs you, or how long your provider is in the room. So any number I gave you would be a guess. A confident guess, but a guess.
And where you sit comes before the number. In our consulting work, positioning and service lines come first, and pricing comes second. Who is the visit for, and what’s in it? Answer that first.
With insurance, somebody else set the number for you. There’s a real business case for going cash-based, but once you do, the number is yours to set, and who taught you how to do that?
Most practices that add a regenerative service line do it without anyone training them on the right way. And even the ones with training haven’t learned how to sell it. Pricing is one step in launching a regenerative service line, after the supplier and the training and before the front desk and the marketing.
So you build your own number. Start by asking where the one you have today came from.
How Do Most Practices Set the Price Today?
Most practices set it from the outside in: a competitor’s posted price, a ChatGPT answer, and the supplier’s suggestion. I’m not telling you to ignore them, because each one tells you something. But not one of the three knows what a visit costs you, and so this is where each one stops.
| Input | What It Tells You | Where It Misleads |
|---|---|---|
| A competitor’s posted price | What one clinic chose to post | Their costs are theirs |
| What ChatGPT suggests | A starting point | It only knows what’s published |
| What the supplier recommends | One view from someone who knows the kit | The kit is one line of your cost |
What this means for your practice: Use all three as a check on your number, and don’t use any of them as the number.
You ask ChatGPT what to charge and it gives you a range in a few seconds. Where did that range come from? It only knows what’s published, and your costs aren’t published anywhere.
And then I see it go wrong two ways. One is charging too much, which happens when the practice hasn’t worked out its true margins. The other is charging too little, and behind that is an owner who believes some volume is better than no sale at all.
So if you don’t know your margin, how do you know the price is fair to the patient and fair to you? And is some volume really better than none? Maybe. But if each visit costs you more than you thought, then more visits is more of the same problem.
The Cost of Delivery: Six Lines to Add Up
Add up six lines for one visit: supplies, provider time, staff time, room time, follow-up visits, and a share of overhead. That total is your cost of delivery, and your price starts there. When we do practice consulting, pricing gets built from cost of delivery rather than a competitor’s posted price.
PRP is platelets and plasma concentrated from the patient’s own blood, and it’s prepared at the visit. So what does that mean for your cost? A lot of it is time.
- Supplies are the kit, plus everything else you open for that one visit.
- Provider time is every minute your provider is in the room, and so how long is that, really?
- Staff time is scheduling, intake, set-up, clean-up and the calls after.
- Room time is how long the room is tied up, and what else would have been in it.
- Follow-up visits count too, because if one is included in the price then it’s part of the cost.
- A share of overhead means rent, software, insurance and the lights.
Which of those six do you know today? The kit, probably. What about the provider’s time?
Put all six on one page. Whatever the price leaves after those six lines is your margin, and I won’t tell you what that should be, because that’s between you and whoever does your books. But know it before you decide what to charge for PRP injections. Before, and not after.
Single Visit or a Series: What Changes?
The cost changes, and so the price can. A series repeats some of your six lines at every visit and spreads the others across the whole plan. So price the series from its own cost.
Who decides whether a patient gets one visit or a series? The provider does, for that patient. That’s a clinical call, and the price sheet doesn’t get a vote.
Then look at what repeats. If you open a new kit at every visit, then supplies repeat, and provider time and room time repeat with them. What may not repeat is the consult and some of the staff time.
So let’s say your series comes out lower per visit than your single visit. Is that because your cost per visit really drops, or because you wanted the number to look better? If your cost really drops, then the lower number makes sense. If it doesn’t, you gave a price cut and called it a series.
And if you collect for the whole series up front, write down what happens when a patient stops after the first visit. I’d take that to counsel before I’d take it to the front desk.
Patients paying with their own money research longer and trust slower, compared with insured patients. So give them the series price in writing, with what’s in it, and let them take it home.
What Can the Price Page and the Front Desk Say?
They can say what the visit includes and what it costs. Keep it true and keep it clear. The number has to be the whole price, with every fee the patient must pay already in it. And don’t tie the price to an outcome, anywhere.
The FTC has a page on advertising and marketing basics. It says this: “Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based.”
Is a price page an advertisement? I read it that way. The FTC’s Health Products Compliance Guidance, published in December 2022, says advertising includes statements “on the internet and in other digital content.” And it says ads are judged by the “net impression” of all the elements together: the text, the product name, the images.
So your price never shows up alone. If the number sits under a headline about what the therapy will do, or the series has a name that hints at a result, then that’s one message.
The same guidance says a marketer is “equally responsible for the accuracy of claims suggested or reasonably implied in advertising.” So you don’t have to say it outright. Implied counts.
This is what that looks like on a price page.
| Do Not Use | Why | Lower-Risk Wording |
|---|---|---|
| “One series and the pain is gone” | Ties the price to an outcome | “The series price covers each visit in the plan” |
| “The Results Package” | The name implies an outcome | “PRP Series” |
| A “starting at” price few patients pay | Fees added later make it misleading | The full price and what it includes |
The bottom line: Read the price page as one message, from the headline to the photo to the number, and then take it to counsel. Counsel decides.
And the front desk? I’d hold the phone to the same line as the page. They give the number and what’s included, and anything about what the therapy will do goes to the provider.
One Price Conversation, Written Down
Put the price talk in writing, one version, and have your front desk and your provider give it the same way. Same number, and the same words about what’s included. Then revisit the number when your costs change.
Why write it down? A price that only lives in people’s heads can come out two different ways. So I’d check yours. Does your provider say one thing in the room while your front desk says another at checkout?
In our consulting work, a single price conversation is on the list of what a practice walks away with, and both the front desk and the provider deliver it. The patient is making a big decision, and so the page should also say who answers which question. How to handle the price question in a consult is its own skill, and that’s a longer talk than this one.
And when do you revisit the number? When one of your six lines moves, like the kit price changes or the rent goes up. What I see instead is that most practices reprice on market feedback.
What’s market feedback? Think about what it was the last time you changed the number. Is that your market, or is that one loud week? Most reports are full of metrics that look good and mean little, and so I’d check the price against a short list of numbers tied to revenue.
Do you know what one visit costs you? Start there.
Let’s Say a Practice Prices From Its Own Costs
Let’s say a practice has two physicians and one office manager who also answers the phones, and it added PRP about eight months ago. This scenario is illustrative and does not describe any Regen Portal client.
The Challenge: The price got set in one afternoon from those three inputs, and it landed somewhere in the middle. Now the office manager quotes one number on the phone, and each physician says something a little different in the room.
The Approach: The two physicians sit down with the office manager and fill in the six lines for one visit, and then again for a series. Then the price gets set from that total, and the price talk goes on one page.
The Compliance Check: Before the price page goes live, they read it as one message, and a series name that hinted at a result gets renamed. Then counsel looks at the page and at the terms for paying up front.
What Changed: All three give the same number in the same words, and either physician can say why the price is what it is. I can’t tell you more patients said yes, because nobody can promise that. The number has a reason behind it now.
Frequently Asked Questions
How Much Should I Charge for PRP Injections?
There’s no single right number, and I won’t give you one. Add up your cost of delivery for one visit and decide where you want to sit in your market. Then set the price from there. A number from anybody outside your practice is a guess.
Should I Match the Clinic Down the Street?
No, I wouldn’t match it. Their posted price tells you what they chose to post, and it tells you nothing about what a visit costs you. Look at it as one input, and then set your own number from your own costs.
Should I Price a PRP Series Differently?
Yes, price the series from its own cost. Some of your cost lines repeat at every visit and some don’t, and so the series has its own total. And if the price per visit drops in a series, know why it drops before you post it.
Can the Front Desk Quote the PRP Price?
Yes, if the number is written down and it matches what the provider says. I’d keep the front desk to the price and what’s included, in the same words every time. A question about what the therapy will do goes to the provider.
Should I Post My PRP Price Online?
I lean yes. A cash-pay patient spends their own money and researches carefully, and a hidden price doesn’t help them trust you. Just keep the page true and clear. Show the full price with every fee in it, tie no outcome to the number, and have counsel read it before it goes live.
Key Takeaways
- There’s no single right number to charge for PRP injections.
- Competitors, ChatGPT and the supplier can check your number, but none of them knows your costs.
- Add up six lines for one visit: supplies, provider time, staff time, room time, follow-up visits and overhead.
- Price a series from its own cost.
- Keep the price page true and clear, with no outcome tied to the price.
- Put one price conversation in writing, and have the whole team give it the same way.
Questions?
This is a lot of what I do. I sit down with a practice, we map what a visit costs, and then the price comes out of that.
Are you working out what to charge for PRP injections? Then email me the price page you have now, or the sheet your front desk reads from. I’ll read it and come back with questions.
PS: If you can’t tell what the name on your series implies, or your team gives two different numbers, that’s a good reason to write. Reach out when you need help.
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About Regen Portal
Regen Portal is a marketing and consulting company built for the regenerative medicine industry. We handle practice consulting, marketing compliance, search engine optimization, content creation, social media management, paid advertising, website development, branding, and AI and ops consulting for clinics, manufacturers, distributors, and independent providers. For more on me and how we work, visit Regen Portal and contact us.
About the Author
Oscar Tellez is the founder of Regen Portal, a marketing and consulting company built for the regenerative medicine industry. He has been in this industry since 2015. He started in medical sales and has worked with PRP since 2016. He has reached hundreds of practices and over 200 doctors through sales, teaching and marketing. He holds a B.S. in Exercise Science and Health Promotion from Florida Atlantic University.
